Otis Elevator Ads

John Berkey’s
super-spectacular

**OTIS ELEVATOR ADS**

There were 9 Otis Elevator Ads from 1975 — 7 of these were never seen until I tracked them down in 2010-2011!

Those 7 have been unseen for 35 years!!!

Below: The 2 OTIS ELEVATOR Ads that I collected and saved since the 1970’s…

This one was in ILLUSTRATORS 18 in 1976…

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A detail…
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OTIS Ad #2

BELOW: This gorgeous future city was printed in the Sept. 1979 FUTURE LIFE magazine #13…

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Details…
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A Berkey OTIS Portfolio!!!

Architech Steve Rugg contacted me in 2010 to let me know that he had a copy of JOHN BERKEY’s 1970’s OTIS ELEVATOR ART PORTFOLIO — it had 6 prints in it, 4 of them I had never seen before! Here is his photo of the portfolio…

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John Berkey
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In November 2011 I finally acquired one of the John Berkey OTIS Portfolios!

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It only had 3 prints in it –OTIS issued these Berkey portfolios more than once, this one seems to be the final one they published back there in 1975 or so — the person who acquired this portfolio worked for OTIS in the 1990’s and found it in a trash can being thrown out after it sat in a cabinet for 15+ years!…
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An OTIS ELEVATOR Futuristic Airport!

Unseen for 35 years!!!

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A detail…
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Berkey’s OTIS Futuristic Building!!

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A detail…
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In March 2015 Berkey’s prelim for this beautiful OTIS AD showed up for sale on the Heritage Auction website (www.ha.com)!!! This is the only Otis prelim for his published ads that has shown up so far….
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An OTIS Furturistic Hospital!!!
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An OTIS ELEVATOR Shopping Mall!

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Berkey’s OTIS Elevator Transport Hub!!

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(If anyone wants a larger jpeg of any of these spectacular Otis ads, just let me know!)

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A b&w OTIS Ad

For a long time all I could find was this B&W version that was printed in ILLUSTRATORS 17 in 1976…

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IT’S BEEN LOCATED IN FULL COLOR!!

Donated by Doug Beekman — THANKS, Doug!

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And another pic of it…

Demi Berkey found this Otis portfloio print in John’s files and had it photographed for me — thanks, Demi!

Notice how “red” the color is in this print…

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A 1975 Pre-OTIS Future City?

This Berkey future city painting in ILLUSTRATORS 16 in 1975 (for an ad agency different than the one who commissioned the OTIS ads)…
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A full-color Prelim for sale on www.ha.com :

PreOtisPrelim

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Will I ever locate any more of Berkey’s OTIS prelims?

Or any of his OTIS sketches?

Maybe one of these days they will show up…

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Another Berkey Future City Painting

This is a 1977 3-ring 2-sided Flexiprint Folder binder that was made by Colad Inc. in Buffalo, N.Y. — done around the same time as the Otis ads…

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…..SURPRISE….. it was August 2011…..

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Details of this exceptionally great OTIS Ad…

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Responses from various artists who saw this great Berkey OTIS Ad for the first time in August 2011:

James Gurney: “Those Otis ads are awesome. I wish the present looked like Berkey’s future.”

Greg Pro: “Spectacular!!!!”

Stephen Burg: “Thanks – it’s a great one!”

Robh Ruppel: “I squeal with delight like a school girl :)”

Jerry Ordway: “That piece is spectacular! Thanks for the inspiration!!”

Steve Rugg: “Jim, that was awesome, I think you started an explosion of Berkey interest…”

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An Interesting Surprise:

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In July 2011 I read Dan Brown’s 2009 book THE LOST SYMBOL and I was completely surprised to read the first sentence of Chapter One:

“The Otis elevator climbing the south tower of the Eiffel Tower…”

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How interesting to hear a novel starting with mentioning Otis elevators!

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2 BERKEY OTIS PRELIMS

SHOWED UP (to unpublished ads)!!

Demi Berkey located these in John’s files in late 2011!!

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Above: In B&W / Below: In FULL COLOR!!!

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And Demi found a 2nd OTIS Prelim!!!

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One last bit of “BIG NEWS”….

In June 2012 Demi Berkey contacted me and said that she would like to send me a “Thank You Gift” for all I’ve done to help keep John’s work alive — she asked which genre I would like to have it from, and she would look around to find either a small painting or a prelim…

I thought about it for a few days, and then wrote back and said that I would really like something from the “futuristic” genre since the OTIS ads had been such a large part of my early appreciation of John’s art…

Demi wrote back a day or two later and said that she thought she found the “perfect” piece of John’s art for me…

And here is what arrived in the mail 2 days later…

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This was Demi’s inscription on the back of the art:

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And here is how I framed my Berkey OTIS Airport Prelim, I wanted to look at it and see pics of all 9 of the OTIS ads there with it!

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“THANKS, Demi — I love it!!!”